What does it take to build a business that thrives for generations, not just financially, but spiritually? In this episode of Impact CEO, Duane Donner welcomes Price Hightower, founder and CEO of Tower Homes, for a rich conversation about leadership, legacy, succession, and the power of surrounding yourself with wise counsel. From launching his business at just 27 years old with little experience and no income, to leading a thriving real estate company for more than three decades, Price shares the leadership lessons that have shaped his journey and why humility, mentorship, and dependence on God have been the foundation of it all. Price shares lessons from over 30 years of entrepreneurship, navigating crisis, developing future leaders, and creating a culture of generosity and stewardship. A practical and encouraging conversation for leaders who want to build businesses and legacies that endure. Whether you're an entrepreneur, CEO, or leader preparing for your next season, this conversation offers practical wisdom on building a company that outlives you while remaining faithful to God's calling.