Privacy Policy

Last Updated: February 4, 2026

1. Introduction
Abide & Lead (“we,” “us,” “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, and protect information when you use our website at https://abideandlead.com/ and related services (collectively, the “Service”). By accessing or using the Service, you agree to the terms of this policy.

2. Information We Collect
We collect information you provide directly and data collected automatically.

2.1 Personal Information You Provide
When you interact with us — such as signing up for events, subscribing to emails, contacting us, or completing a form — we may collect:

Name, email address, phone number

Company or ministry affiliation

Billing or payment information for paid events

Other information you choose to submit

2.2 Automatically Collected Data
We and our service providers may automatically collect usage data, including:

IP address

Browser and device information

Pages viewed and time spent

Referring URLs and click-paths

We may also use cookies and similar technologies to track and store data. You can manage cookie preferences through your browser settings.

3. How We Use Your Information
We use information to:

Provide, operate, and improve the Service

Communicate with you (newsletters, event updates, support)

Process transactions and registrations

Personalize your experience

Comply with legal obligations

4. Information Sharing & Disclosure
We do not sell your personal information. We may share information with:

Service Providers: vendors that help with email delivery, analytics, hosting, payments

Legal Requirements: when required by law or to protect rights

Business Transfers: if Abide & Lead is sold or reorganized

5. Third-Party Services
We may use third-party services (e.g., analytics, email platforms). Those parties’ use of your data is subject to their own policies.

6. Data Security
We implement reasonable measures to protect data, but no system is fully secure. You acknowledge and accept these risks.

7. Children’s Privacy
We do not knowingly collect personal data from children under 13. If we learn we have, we will delete it promptly. If concerned, contact us.

8. Your Choices
You can:

Opt out of marketing communications

Adjust browser cookie settings

Request access, correction, or deletion of your data

8.1 SMS Communications and Opt-In

You may opt in to receive SMS (text message) communications from Abide & Lead regarding updates, event notifications, and promotional content. By opting in to SMS communications through our website form or other opt-in methods, you explicitly consent to receive text messages at the phone number you provide. SMS messages may be sent periodically, and message frequency may vary. You can manage your SMS preferences or opt out at any time by replying "STOP" to any message or by contacting us at [email protected]. Message and data rates may apply. Please review your mobile carrier's pricing plan, as standard text messaging rates and data charges may apply to SMS communications you receive. SMS messages are only sent after users provide express written consent through website forms or other approved opt-in methods. Message frequency varies depending on user interaction and participation.

8.2 Mobile Information Sharing and Analytics

Mobile Data Collection and Sharing:

We collect information from your mobile device when you interact with our

Service on mobile devices or apps. This information may include your device

type, operating system, app usage patterns, and user behavior metrics.

Mobile Analytics Services:

We use third-party mobile analytics services (such as Firebase, AppsFlyer, or

similar analytics providers) to track and analyze how users interact with our

Service. These mobile analytics tools collect device-specific information

including but not limited to:

- Device type and operating system

- Mobile advertising identifiers (IDFA, Android Advertising ID)

- App crash reports and performance data

- User engagement and session information

- Geographic location data (if permitted by your device settings)

Mobile Information Sharing with Third Parties:

Information collected through mobile analytics may be shared with our analytics

providers, who use this data to help us understand user behavior and improve

our Service. We require these third-party analytics providers to protect your

mobile-specific data according to their privacy policies.

User Rights for Mobile Data:

You may opt out of mobile analytics collection and mobile information sharing

through your device settings. On iOS devices, you can limit app tracking by

adjusting your privacy settings. On Android devices, you can reset your

advertising ID or opt out of personalized ads. You may also contact us at

[email protected] to request restrictions on mobile data collection.

Third-Party Privacy Policies:

Please review the privacy policies of our third-party analytics providers to

understand how they collect, use, and protect your mobile-specific data. We are

not responsible for the privacy practices of these third parties.

8.3 Mobile Phone Number Privacy and Data Sharing

Phone Number Collection and Protection:

When you opt in to receive SMS communications, we collect your mobile phone

number. Your phone number is treated as sensitive personal data and is protected

according to this Privacy Policy.

Phone Number Sharing and Sale:

Abide & Lead does NOT sell your mobile phone number to third parties. We do not

share your phone number with advertisers, data brokers, or marketing companies

for their independent use. Your phone number is used exclusively for:

- Sending you SMS communications you have explicitly opted in to receive

- Complying with legal obligations

- Providing customer support related to your SMS communications

Limited Disclosure:

We may share your phone number only with:

- Service providers who assist us with SMS delivery (such as telecommunications

carriers and SMS platform providers)

- Legal authorities if required by law or court order

- Business partners if Abide & Lead is sold or merged (with prior notice to you)

In all cases, recipients of your phone number are required to protect your data

according to applicable privacy laws.

Your Phone Number Rights:

You may request deletion of your phone number from our SMS list at any time by

replying "STOP" to any message or contacting us at [email protected]. Once

deleted, we will no longer use your phone number for marketing or communications,

though we may retain records for legal compliance purposes.

9. Changes to This Policy
We may update this policy. The “Last Updated” date will reflect changes. Continued use means acceptance.

10. Contact Us
For questions about this Privacy Policy, email: [email protected]